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Pre-Project Questionnaire

Why: If you are not ready for the full analysis document above, this document will help us better understand where to begin when reviewing your project requestand will also help you understand what will be discussed during the initial project meeting.

Format: Multiple Choice

Time-to-Complete: 15-20 minutes

Download the PDF:

» Pre-Project Questionnaire (PDF 113KB)

What is your primary objective in building a website? (Circle all that apply)

a) Because my competition has a website, and I don’t want to lose face in the market

b) When informing individuals about my company, I would like to for them to have the ability to learn more by visiting my site

c) I would like to use it as a tool for acquiring new customers for my product/service

d) I have information that my customers need that could be helpful if available online

e) I would like to use the internet to sell products directly to my customers

f) I would like to use the internet to collect payment for services directly from my customers

g) I need to present user specific information to users through a secured environment

Do you have a domain name? (Circle One)

a) Yes, and its currently registered under my name. The domain is _______________________

b) No, but I know what I want and its available

c) No. I have an idea what I want but am not sure if its available

d) No. I haven’t thought about it, and would like to discuss what would be best for my company.

Do you have a logo for your company? (Circle One

a) Yes, I am ready to use my logo and it’s in a digital format.

b) Yes, I am ready to use my logo but I only have it on paper and cannot get it in a digital format.

c) Yes, I am ready to use my logo but I am not sure what formats I have it in.

d) Yes, but I think it needs to be updated.

e) No, but I would like to include this as part of my web development project.

f) No, I don’t feel that I will need a logo for my company .

g) No, but I would like to hear your thoughts on whether a logo is important for my company.

How do you plan to supply the website with copy? (Circle One)

a) I already have the copy from an existing website and/or brochure.

b) I have been working on the copy and it is ready to be adapted to my website.

c) No work has been done on the copy, but I plan to use resources within my company to provide copy for this project.

d) No work has been done on the copy, but I intend to hire an outside copywriting service to perform this task.

e) No work has been done on the copy, and I would like to learn what services your company can offer regarding copywriting.

How do you plan to supply the website with your company specific images? i.e. People, facilities, products, illustrations, etc (Circle One)

a) I already have all of the company specific images that will be needed for the website in digital format.

b) I already have all of the company specific images that will be needed for the website, but they will need to be scanned to digital format.

c) I don’t have all of the images I will need for the site and plan to use resources within my company to provide images for the project.

d) I don’t have all of the images I will need for the site, but I intent to hire an outside photography/illustration service to perform this task.

e) I don’t have all of the images I will need for the site, and I would like to learn what services your company can offer regarding photography and illustration.

When do you need the site available to “go live” to the public? (Circle One)

a) I don’t have a specific date, but would like it as soon as possible under normal circumstances.

b) I need it as quickly as possible and am willing to pay a premium for rush services.

c) I have a specific “go live” date within the next 2 months that coincides with a launch/marketing plan.

d) I have a specific “go live” date outside of the next 2 months that coincides with a launch/marketing plan.

e) I am in no hurry, and depending on my availability for this project, don’t expect to be ready to start on the project for 3 or more months.

How will you market your website? (Circle all that apply)

a) I plan to market the website through my business collateral (business card, brochures, etc)

b) I plan to market the website through print advertisements

c) I plan to market the website through search engine marketing

d) I don’t plan to advertise my website in any way

e) I don’t currently have plans for marketing but would like to learn what services your company can offer to help me drive traffic to my website

Do you hope to gain visibility to your company through Search Engines? i.e Google, Yahoo, MSN, etc (Circle One)

a) Yes, and I have a budget designated for Search Engine Marketing

b) Yes, but I do not have a clear understanding of the cost associated with Search Engine Marketing

c) No, I don’t see Search Engine’s as an important area of focus for my marketing budget

d) No, I don’t have a budget for Search Engine Marketing at this time

Do you have a set budget for this project? This budget may include website design and development, logo design and search engine marketing (circle one)

a) I have a set budget for this project and would like to discuss what options are available to me within this budget

b) I don’t have a budget in mind, and would like to understand the costs involved for each aspect of my website before making a budget commitment

c) I am operating with no budget and therefore need to analyze what is available to me and decide on the most cost effective plan for meeting my company needs

d) I have a specific business objective and can budget the amount that is necessary to achieve my goals in the most effective and timely manner possible

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